The 7 factors that drew me in — I joined Aalto a few months ago as their first VP of Design. One of the more frequent questions I get when interviewing candidates is, “why did you decide to join this company?” Here’s the list: The People From my first conversation with Nick, Aalto’s founder and CEO, I was drawn toward…

Hear from our Head of Research about Opendoor’s approach to research and consumer insights Open Book is a series of interviews where you get to meet members of the Opendoor design team. What do you do at Opendoor? I’m the Head of Research and Consumer Insights. My team is in charge of making sure that our…

How Opendoor is designing a better way to buy and sell homes — The problem with real estate The way we buy and sell houses hasn’t changed much in the past 150 years. Most people still use agents to facilitate the sale, following a process established in the 1800s. Sellers still repair, stage, and hold open houses to sell their homes. Buyers still fill their Sundays with open…

Creating the future of food delivery takes empathy, innovation, and an appetite for complex logistical challenges. — UberEATS is on a mission to make eating well effortless for everyone, everywhere. Our service connects customers to Uber-speed delivery from restaurants in over 80 cities around the world. We give people more options when choosing how to eat. We help restaurants reach more customers and build their businesses. We…

Growing a hypergrowth startup — I’d never heard of a growth team when I joined Uber. When the company created one, our CEO emphasized the importance of focusing one team on driving the growth of the business. Intrigued, I volunteered to lead design. We started small, just two designers with a few engineers, product managers…